Adding Forecasting To Other Methodologies

Proven research methodologies such as ATUs, message testing, and segmentation offer compelling and useful findings. But how do these findings translate into future product demand? By including a Format Analytics demand forecasting add-on, you can take your market research to the next level.

Awareness, trial, and usage are all key components of demand forecasts. Accordingly, real-world measurements from ATU research can be used for forecasting. In this example, ATU surveys are consistently showing higher HCP awareness versus the original awareness assumptions.