Simulators

Format Analytics can deliver forecasts in the form of interactive simulators, which allow you to vary critical inputs such as product features, launch year, and competitive effects. While these simulators are elegant and easy to use, they also deliver massive forecasting power, generating custom demand simulations across geographies and market scenarios.

In the simulator example shown below, share forecasts are provided for the test product (Product X) and three competitors. The launch year for each product can be varied, from Year 1 to Year 5. Each product has a set of variable product features, including efficacy, safety, and dosing. When these inputs are changed, the simulator recalculates the annual share projections for the test product and the three competitors.

Straightforward in design and easy to operate, this simulator can forecast share in millions of different possible scenarios. Other customizable inputs can be added as needed, including eligible patient population size, market access, promotional dynamics, and more.

To obtain your own fully functional example simulator for download and exploration, please contact Format Analytics. We are happy to share!