Our Core Team
Fred Church has been focused on forecasting throughout his entire career. After earning a degree in sociology from Northwestern University, he began at The BASES Group, helping to grow that small company into the worldwide leader in consumer packaged goods sales forecasting. Fred helped bring the company into the pharmaceutical sector by providing the first ROI forecasts for direct-to-consumer advertising campaigns for clients including GlaxoSmithKline, Pfizer, Amgen, and many more. Fred continued his career for twelve years in the Commercial Strategy & Forecasting Group at Ipsos Healthcare. He founded Format Analytics in 2018. When he isn’t forecasting, Fred is a music lover who plays keyboards, drums, percussion, and saxophone. He has a side hustle as an all-vinyl DJ.
Michael Leventhal is a seasoned quantitative researcher with more than 25 years of experience designing and executing custom research studies, generating advanced analytics, and providing state-of-the-art demand forecasting. He has evaluated hundreds of product innovations across a diverse range of products and therapeutic areas in more than 20 countries. His expertise encompasses all steps in the quant research process from study design through results presentation. He is best known for his forecasting acumen. Michael earned his MBA from the University of Colorado with a concentration in Sustainable Business Practices. When not crunching numbers, Michael enjoys hiking, gardening, making soup, and music.
Patryk Guenther is an expert in data science, automation, SQL, and Python programming. He is the mastermind driving the mechanics of the Format Analytics simulators. Patryk has developed, automated, and scaled analytical workflows across FMCG sales, digital marketing, and official national statistics systems.